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    Cole Interantional
    WEB Re-brand
    Details
    Cole International Web Branding
    For over 50 years, Cole International has delivered creative solutions to international logistics needs – from customs brokerage to transport and warehousing – across Canada and at border crossings.

    Challenge: Although Cole's print and offline materials had an updated brand – including logo and look + feel – their web presence was outdated.

    Solution: We started by redesigning www.cole.ca to complement Cole's other materials. We also translated their cleaner, simpler branding into a cleaner, simpler overall web experience with updated information architecture.
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    PlayCheques
    Ad Campaign
    Details
    PlayCheques Ad Campaign
    PlayCheques provides wealth management for an elite client base in Calgary, Alberta.

    Challenge: The PlayCheques brand is new and competing in a space where research shows traditional names and brands dominate. But PlayCheques isn't a traditional wealth management firm. Their name communicated their fresh approach, but did their branding?

    Solution: We modernized the PlayCheques logo and created ads and a tagline – Invest in the Life You Want – that speaks directly to a fresher outlook on investing to retire from work, not from life.
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    IHS
    Video Demo
    Details
    IHS Video Demo
    Serving over 60K customers in 120 countries, IHS retails the most comprehensive online library of specs and standards for a range of high-profile industries.

    Challenge: IHS is an industry leader, but the breadth and depth of its products were relatively unknown to potential, new and existing/repeat customers.

    Solution: Using animated screenshots and a comprehensive but easy-to-absorb walkthrough, we created a demo video for one of IHS's critical applications.

    Check out the video here
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    Omega Risk
    Ad Campaign
    Details
    Omega Risk Interantional Ad Campaign
    Omega Risk International offers an all-encompassing selection of security services for business.

    Challenge: Our client required an advertising campaign to appear across a range of media – including print and web. The goal was to raise awareness of the threats facing foreign workers in high-profile and high-value industries, such as oil and gas.

    Solution: In close partnership with key Omega stakeholders, we developed a hard-hitting campaign focused on clarity and maximum impact. We stripped away all softness. We drove straight to the point. And we created a powerful piece that resonates with the client and their target audience.
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Where LUX shines
Stellar creative and awesome results are what you'll see. But there's a lot more going on, under the surface.

Here is the LUX process.
YOUR CREATIVE
We create and present branding, marketing and creative recommendations, complete with a timeline/roadmap for opportunities.
REPORT
As campaigns run, we collect the data, analyze it and report it back to you – complete with insights and recommendations.
IMPLEMENT
Over the course of weeks or months, we deliver on the marketing program and all associated creative.
ADJUST
Based on reported results, customer feedback and other data, we increase, decrease, shift or maintain marketing tactics to ensure optimum ROI.
TEST
Before launching creative, test it with focus groups, beta reviewers or – for digital projects – using A/B testing technology.
RESEARCH
Using surveys, web analytics and more, we uncover insights into your customers.
ASSESS
At the beginning of the engagement, we review your brand, creative materials, web presence and general marketing.
Find Yourself in Good Company

Some of the most respected brands trust their marketing & creative to LUX.

Large or small. Fortune 500 or startup. B2B or B2C. The clients we're lucky to serve come to us with every manner of background… but always the same need: to grow their business with outstanding, strategic creative. As our case studies show, we're happy to oblige.
Agency LUX


Ph: (403) 971-0008
#204, 822 – 11 Ave SW
Calgary, Alberta
T2R 0E5
Mark Henderson
Director of Operations
Email: mark@agencylux.ca
Robbie Gilchrist
Creative Director
Email: robbie@agencylux.ca
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